Earn more than
your ad spend.

Yes it certainly can. One of the amazing things about digital advertising is the deep alignment numero can set up between your niche products and prospective customers. Google advertising uses search queries as "intent" signals that this customer may be interested in your niche product. Social media ads allow you to create targeting segments based on their interests (fashion, sports) as well as their age and location. We love working with niche products because with expert targeting, your advertising dollar spend can be targeted and give a very strong return on investment.

Search engine optimisation and advertising are not mutually exclusive. Most of numero's customers do both as part of their performance marketing strategy. You probably know that SEO is a long-burn marketing strategy - we can make changes to your local SEO quickly, but it takes time (weeks to months) for this to build up to an unassailable profile which is hard for your competitors to undermine. In the meantime, numero's expert team will probably suggest that you supplement your business website profile in search results with paid Google ads. While these are running, your business will appear above the natural search results (but below the AI Overview and Featured Snippet results). This gets you good prominence while the SEO strategies are being implemented.

Together, we agree on a monthly fee which is based on a blend of services suited to your current needs. numero® does not charge a set-up fee. What we never do is charge you for adverts. You pay the advertising platform direct. We don't take a commission on advertising spend. And if your ad spend grows, we don't change our charges unless the blend of services we provide also changes. Transparency and straight talking are part of our brand DNA. We may have mentioned this before. It's important to understand each other before we decide to work together.

Paying for advertising to drive traffic to your new website is a good strategy when you are starting out. But it's not the only answer to getting visitor traffic which leads to online sales. A new website needs to be optimised for search engines (SEO) and needs a proactive traffic strategy to get visitors. These two are mutually reinforcing. If you have a customer email list, that's also a great way to push your customers to visit your new website. numero® can advise how to balance these marketing tactics to get good results in the short and medium term.

Well - that depends on whether your customers use all these websites. It's frequently the case that some of your customers are heavy Facebook or Instagram users but don't go to YouTube. Others may love YouTube but rarely use Google search. Included in your strategy is a competitor assessment so that you are marketing from a position of strength. The strategy aligns with your brand awareness, lead generation and online sales goals. A well-balanced advertising strategy makes use of all the platforms which are visited by your customers. It should also include remarketing advertising and network display advertising to remind your customers about your website when they're browsing non-social media sites.

Two main strategies exist for advertising. One is brand advertising when you want the customers to recognise your business name, logo and get to know what you do. The other type is direct response advertising. This encourages the customer to take action - and that action can be to buy. Direct response uses Search and Shopping campaigns with clear and persuasive ad copy, highlighting product benefits or special offers. It targets high-intent keywords from customers ready to purchase and is designed to help the customer make a decision at the moment they're looking. Success measures numero® uses to track your Google advertising are click-through rate, conversion rate and return on ad spend (ROAS). Because direct response is data-driven, it lends itself to clearly quantifiable results so you know exactly what happened as a result of your advertising spend.

Yes it certainly can. One of the amazing things about digital advertising is the deep alignment numero® can set up between your niche products and prospective customers. Google advertising uses search queries as "intent" signals that this customer may be interested in your niche product. Social media ads allow you to create targeting segments based on their interests (fashion, sports) as well as their age and location. We love working with niche products because with expert targeting, your advertising dollar spend can be targeted and give a very strong return on investment.

Hell yeah! numero's expert team does both the visual design, the copywriting (words) and we set up the advertising campaign so that each advert shows to a group of people who are highly likely to be interested in your product or service range. Our creative graphic designers can make a suite of adverts for each of your products so that we can run them as a series over several months. In this way there's always something new and interesting to showcase to your target audience to keep them coming back to your business website or ecommerce store.