As e-commerce expands, the design of your company’s website is increasingly important. Consumers associate websites with the business behind the site, so it’s essential your business makes a good impression when prospective customers first land on your page. If you look at the websites of top brands, you’ll find they’re designed to build trust and portray an image of professionalism.
So, how can you build customer trust in your brand via your website? The answer comes down to how the website is designed. In this article, we’ll take a look at some of the key features found on trustworthy websites.
Testimonials
One of the best ways to build trust in your brand is to provide testimonials for your customers. Modern consumers want to understand what past clients have thought of your work, so it’s essential you provide them with honest feedback from your past customers.
This can be done through posting verified testimonials. There are third-party sites you can integrate into your website design that provide testimonials and reviews. This is a great way to give prospective clients immediate access to feedback on your services or products.
Accreditations
If your services or products rely on the expertise or certifications of your company, it’s important you provide customers with your accreditations. You should use the official logos of the accreditation or member society to ensure they appear reliable.
Many companies place these across the top or bottom of their landing pages. Others have entirely separate pages for accreditations. Either way, providing your customers with evidence of your accreditations helps elevate your online brand.
Project Pages (Portfolios)
If you work in the creative space, placing a portfolio on your website is a great way to provide customers with samples of your work. Consumers want evidence that you’re capable of delivering their requests.
The same goes for other types of industries such as construction, home renovation, and more. Project pages displaying recent successful projects can help build trust in your business.
It’s best if the items in your portfolio are verifiable, though. So, if you’re permitted, include information on where your website visitors can find your projects on client pages or in the real world.
Modern Design
Website design is constantly changing making it more important than ever to stay up-to-date with the times if you want to portray yourself as a reliable brand. If you use a rudimentary website design, there’s a high chance your website will appear outdated and out-of-touch. For this reason, you should always seek to keep your website modern and ensure it doesn’t use spammy design techniques that take away from your brand’s image.
Don’t Underestimate the Value of Trust
In a world where there are scams around every corner, it’s more important than ever to ensure you have a website design that builds trust in your brand. E-commerce has provided a great platform for many online brands, but it has also increased competition for customers.
If you want to grow your market share, it’s important you use the above features to improve your brand’s reliability.
