WHEN NUMBERS MATTER
est. 2016
The team at numero® have increased leads to our NZ and AU websites through well planned organic seo, search, remarketing, and display ads. They invest time in understanding our product range and target markets & they excel in running campaigns; we communicate our needs, and Numero makes sure the campaigns are seen by our target markets. We highly recommend their services.
Harry and the team are incredibly knowledgeable, supportive, and responsive. The full performance dashboard they provide is an excellent tool for making informed, data-driven business decisions. Sophie / Marketing Manager
numero® team are absolutely outstanding!!! Their SEO has generated a lot of traffic/customers/sales for my business, and their work has stood the test of time; the return on investment has been impressive. Every other SEO or online advertising campaign that previously tried (other providers) has only yielded mediocre results. I would recommend numero to anyone that wants to see results and an outstanding return on their investment (i.e. everyone).
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Marketing has many sub-disciplines, performance marketing is the umbrella term for digital marketing and advertising where you only pay when you get measurable results. We measure clicks, leads and sales. This allows you to quantify the effectiveness of your marketing work and to improve your return on investment (ROI).
numero does Pay-Per-Click (PPC) advertising, Google Advertising, and Social Media Advertising. We also build websites - they’re not pure performance marketing - a website is a vehicle for performance marketing because you have to send clicks somewhere!
Performance marketing is trackable, you can control how much you are spending from your marketing budget and you can see exactly what results you are getting. All these enable data-driven marketing decisions. Trust us, your boss loves this.
Learn more about Our Services
How long is a piece of string? Only joking, we work with New Zealand businesses who have revenues of between $2 million and $10 million. That’s not to say we wouldn’t work with you if you’re larger or smaller.
numero gets chosen by businesses of this size because our services are designed to support an in-house marketing team and a business who has a marketing budget that is aligned with approximately 2-5% of annual revenues.
Small and micro businesses are better served by freelance marketing consultants. Fractional Chief Marketing Officers (CMOs) often choose to work with numero because we are experienced, charge appropriately, and have a track record of success.
Politely, if your marketing budget for a performance marketing (advertising spend plus salary or retainer fees) is less than $4,000 per month, we’re not right for your needs.
numero is passionate about marketing education. If you want to stay up to date on Performance Marketing and practical “how to” guides and examples using performance marketing techniques, head over to our blog.
When you work with a top agency you get leading edge marketing delivered by professionals who understand both marketing and understand your business.
Marketing is a fast moving business discipline. There are topics like AI copywriting that didn’t exist even one year ago and developing technologies like GEO which you may not have heard of yet. Don’t worry - if you want to stay up to date with marketing, read our blog, follow our socials, or join our newsletter.
A top agency will give you
Where’s the proof? See for yourself.
We’re so confident in our skills, that we guarantee that if you follow our recommendations, you’ll never need to worry about where your next lead or sale is coming from.
Many marketing agencies will tell you that results cannot be guaranteed due to the unpredictability of digital marketing outcomes like market conditions, competitors and consumer behaviour.
numero works hard to only select clients who we know we can get results for. We take time to get to know your business, your recent track record and marketing effectiveness so that when we propose performance marketing services to you, we are confident we can get you results.
Ask us to review your recent marketing performance and we’ll tell you the truth.
Your history of Google Ads can be reviewed in Google Ad Manager and your results are visible through analytics history. If you are doing well already and we don’t think we can improve marketing ROI - we will tell you. Straight.
Our marketing guarantee
Our case studies are recent, cover all our performance marketing services and have success written all over.
As soon as our web developer submits your new website URL for indexing using a sitemap, your website is “Ranked on Google”. Trouble is, it’s probably ranked thousands of pages deep in search results.
Good SEO results take a while, but not too long! Our cutting edge methods are designed to rank your website as fast as ethically possible, typically that’s between 3-6 months compared to other agencies whose work takes 8- 12 months to rank.
Humans are lazy - we don’t often search pages and pages deep to find a website, we trust the top few listings, videos, photos or AI generated results and take it as gospel that these are good results for our search.
SEO (search engine optimisation) is needed to get your website into the top results.
As a rule of thumb, the narrower your niche the easier it is to rank. An engineering business is very competitive to rank; but an engineering business expert in metal casting with offices in Palmerston North will rank in the top results much faster. Go try this search.
When we design your custom website it will include keywords we recommend for all the main pages, the current search volumes and strategies to drive early ranking success. These strategies will include digital advertising, email marketing and social media marketing. Over time, generative search (GEO) will deliver ever-improved results so that you can reduce paid campaigns (PPC) and still maintain your ranking.
Ranking is an “always-on” marketing tactic. Nowadays you cannot stop monitoring and tweaking your website content or you risk losing your spot to competitors.
We get that you’ve been burnt in the past. We get that business decision is risky. We’ve been doing performance marketing long enough to know when to say “no”. If we can’t help, we’ll explain why; if we can help - tell us when to start work!
Your marketing ROI is calculated as the revenue earned after deducting the costs of performance marketing expressed as a percentage.
From the outset, clear goals and KPIs are needed to track ROI. The more specific and measurable these are, the clearer we will both understand the marketing outcomes.
numero invests time to understand the metrics and numbers that matter to you. Our performance marketing results are reported based on the revenue and number of clients you get from advertising. We’ll include other measures that are important for your business.
We understand that you may have been disappointed in the past by agency performance not aligning with promises made about ROI.
Working with numero is a ‘de-risk’ strategy.
Your long term financial investment in performance marketing is dependent on getting great results that get you payback. That’s our goal too.
If we cannot help you, we won’t work with you. Straight-talking from the outset helps us both understand our shared goals and to set the parameters for success. We prefer it that way.
Don’t do anything rash without thinking carefully about the consequences.
Yes, we’d love to work with you. You need a good reason to change agency because you and they have invested a lot of time and energy working together - breaking up is hard to do. The #1 reason clients switch to working with numero agency for performance marketing is because they aren’t getting good ROAS for you.
We make shifting to a new marketing agency easy. Just ask us and we’ll share our onboarding process. We’ll also take a look at your GA analytics and Google ads to see where your ROAS can be improved.
Our charges are transparent. Together, we agree a monthly fee which is based on a blend of services suited to your current needs.
What we never do is charge you for adverts. You pay the platforms direct. We don’t take a commission on advertising spend. And as the ads scale, we don’t change our charges unless the blend of services we provide also changes. Transparency and straight talking. We may have mentioned this before. It’s important to understand each other before we decide to work together.
If you want to work with us you do not need to have your own marketing team. It helps when we report through someone who is very knowledgeable about your business.
numero works with New Zealand businesses who have revenues of between $2 million and $10 million. Nowadays, it’s unusual for these companies not to have an internal marketing team. We will always collaborate with your other marketing agencies.
Since marketing is a diverse discipline, we have no expectations of being the only expert advisor you will be working with. We’re aware that many clients complain that their roster agencies don’t “play nice”. Petty territorial disputes are not our style. Our goal is always to get the best result for you, the client. And we know that sometimes this means performance marketing is not the only choice for a campaign.
Good client relationships are all about balance and honest dialogue. We are 100% committed to this.
We continually seek to improve. Test, tweak, master, repeat. That’s the motto we live by.
