This was a real phone call we got this morning.
The client had a rogue employee who stole the computers containing all the detailed logins needed to keep the company’s marketing running.
Bad things happen in business and numero® will always try to do the right thing to help you out.
How we helped
The website had never gone live – it was hosted on our server and at the time was awaiting client approval to go live. The design was nearly complete; we were just waiting for edits and feedback on the design. In effect, 90% of the website design work was complete.
We have a full backup of the website and all the associated data. It is in our archive and was retrieved within one business day. This is one of the “failsafes” we put into place to support our clients.
Failsafes are what enable numero® to be this helpful. We set up our business to be able to jump in and retrieve what looks like a really bad situation so that we can help our clients smooth the path back to normal business.
Quick Security Checks for Trades Businesses
Be wise before the event – here’s a checklist of failsafes which will support your business if trouble comes looking.
- secure storage – all tools are locked up when not in use
- vehicles – overnight is your main security concern. Alarms and GPS trackers can help
- insurance – cover the trade tools, vehicles and office equipment that covers loss, theft and damage
- inventory – know what tools and equipment you own and which site they’re on
- digital security – strong, unique passwords and MFA (multi-factor authentication) for logins. Back up office computers daily including client contact details and project information. Cloud servers are better than local storage on your computer. Make sure your business wifi uses a strong password and encryption
- contracts – keep digital copies of signed contracts
- emergency plan – know what you will do if your business suffers interruption like a power outage, a flood or an earthquake. We were all unprepared when Covid-19 hit and we couldn’t go to our offices
Your Business Growth
A website is essential for business growth. Few new clients hire you without first checking your website. numero® knows how NZ business works; marketing is the vehicle we use to drive your business growth.
When clients partner with us, you get to use all our long experience in business. We know the ups and downs. So we use failsafes like website backups to keep your marketing projects on track and reduce your business risk.
Do trades hate marketing?
Tradies have a reputation of hating marketing. It’s because you are on the tools, you’re practical and you are a visual person. You need to see it to understand it.
Obscure technical jargon does not interest you because it makes you feel lost and out of control.
So no, tradies don’t hate marketing, they hate working with marketing people who don’t understand tradies.
Why tradies work with numero®
We get it – you’re on the tools, not behind a desk crunching marketing numbers. That’s exactly why most tradies have avoided marketing for years. It feels like speaking a foreign language with no guarantee it’ll actually bring in jobs.
Here’s the thing: we make trades marketing work because when you work with us, you understand what’s happening with your marketing. No jargon, no mysterious ‘brand awareness’ just clear explanations of what you’re paying for and what jobs it’s bringing in.
Think of working with numero® like your toolbox – you wouldn’t buy a tool without knowing exactly what job it does, right? We explain marketing the same way.
When we run Google Ads, it’s like having a sign on every street corner where your ideal customers are driving past. When we optimise your website, it’s like having your best salesperson working 24/7.
We’re your marketing partner, not your marketing mystery box. You’ll know exactly what’s working, what isn’t, and why.
