What Is Responsive Website Design and Why Does it Matter?
Responsive website design has never been more important. What exactly is it, though, and why is it so important? In simple terms, responsive website design ensures your website looks great on any size of screen. It is dynamic technology which means your website will automatically detect the size of screen a visitor is using. So, […]
The App Development Process Explained
If you’ve got an idea for an app and are wondering how the design process works, the following outline will give you a better understanding. While all app development projects are unique, the steps below are fairly generic to all types of apps. Those steps are: Information gathering Technical and budget feasibility assessment UX and […]
Are You Proud or Embarrassed by Your Business Website?
Is your website something you are proud of or does it make you cringe when you think about it? This is a crucial question to consider because whatever you think about your website, visitors probably think the same. At the very least, a website that is not up to the right standard won’t portray the […]
Is Your Website Attracting the Team Members You Want?
When most business owners and directors think about their website, they think about it in terms of their customers. Usually, this means ensuring the website helps generate interest from new customers, although websites can also play an important role in retaining existing customers too. What about recruitment in your business, though? Is your website attracting […]
Website? App? Neither, or Both?
Mobile use has exploded in recent years presenting an interesting dilemma for small and medium-sized business owners in NZ – should you invest in a new website, an app, or both? After all, you want to engage your customers in a way that is most relevant to them. If they use their phones a lot, […]
Websites – on their way in or out?
Are websites still relevant, or is the world now starting to move on? Are people now using social media while ignoring websites? What about apps – are they now more important to businesses than websites? All these questions centre on one consideration – should you spend time and money investing in your website or should […]
A Guaranteed Way to be Number 1 on Google
Is there a guaranteed way to be number one on Google? When you think of this question, it is a logical impossibility. After all, if there was a guaranteed way, everyone would do it which would render the technique useless. After all, everyone can’t be number one. This doesn’t mean you should give up all […]
Websites are an asset, so build your business balance sheet
Most people regard the development of a website as being a cost to the business. In accounting terms, this means it is written off in one hit on your profit and loss, typically in the year you get the website developed. There is another option available to you, however – treating your website as a […]
SEO, SEM, PPC – the A to Z of digital jargon explained
There is a lot of jargon in digital marketing, so to help you understand what it’s all about, here are 22 of the most important jargon terms explained. Algorithm – this is a computer programme used by search engines like Google. It contains the rules those search engines use to rank websites on search results […]
Who can you believe and what can be measured with SEO?
Dealing with SEO in your business can be a minefield. You get everything from companies who bamboozle you with jargon without saying anything substantial through to unsolicited emails from SEO “experts” claiming they will get you to the top position in Google. Who can you believe when it comes to SEO? There are two steps […]
