Wondering how much SEO costs in New Zealand?
Your website is live. The design is stunning, you are adding content regularly and the traffic is trickling in. Search engine optimisation is the next thing to tick off your list. In order to budget for SEO, you unnaturally want to know how much it will cost you. So you are wondering: “how much does SEO cost in NZ?”
That’s the first thing that many clients ask us when thinking of using our SEO services in Auckland. Although it’s a good question, the answer isn’t straightforward. Why?
Just like buying a new watch or clothing, you can get SEO services in pretty much every budget, but typically you get what you pay for and the results can vary.
A top listing in Google search results is seen as a reliable, credible source of information. Whether you are looking to buy a diaper, cologne or SEO services in New Zealand, a website that’s listed at the top grabs attention and earns the trust of search users. A well-designed SEO strategy can help drive quality traffic to your website and boost sales for your business.
So if you are wondering: “how much does SEO cost in NZ?”, read on for more information.
The Factors that Affect the Cost of SEO
SEO isn’t just about ranking in the search engines. SEO is also about improving your website to offer the best user experience. So SEO isn’t a one-off task that you can tick off and forget about.
SEO is an ongoing, proactive strategy aimed at continuously improving your website and digital presence with a view to offering the best user experience and offering valuable content that compels the search engines to rank your website at the top of the search results.
Here are some of the goals SEO can help you achieve:
- Drive quality traffic
- Generate leads
- Improve conversions
- Reach more prospects
- Outrank your competitors
No matter what your goal is, how much invest in your SEO strategy will depend on a variety of factors. Here are two of the most important factors:
Your website’s design plays a critical role in how much you will invest in SEO. Here are some critical questions to ask:
- Is your website design SEO-friendly? While some designs are SEO-friendly, some templates and designs can undermine SEO.
- Is your website mobile-friendly? After all, mobile-friendliness is an important ranking factor with the advent of Google’s mobile-first index.
- Is a free website builder worth the pain and hassle of ranking your site in the search engines? Site builders typically have limited features when it comes to SEO and sometimes, bloated source code can seriously affect your website’s performance.
- Did your website design agency implement the fundamental SEO practices or will you need an SEO specialist?
Your Current SEO Campaign
When it comes to your existing SEO strategy, there are two possibilities:
If your current SEO is well-designed and well-implemented, it can help boost your website higher up the search engines with additional SEO services.
If your current SEO strategy is poorly designed, it can have a detrimental effect on your traffic and conversions. Repairing the flaws typically is more expensive compared to implementing an SEO strategy on a website without any history.
What Can You Expect from SEO Services in Auckland?
There are so many SEO agencies, services, packages and pricing points that you may have a hard time making a choice. So the big question is: what are you paying for when you hire an SEO agency?
Here are some of the important SEO services that an agency provides:
This includes keyword research where the SEO specialists will identify the most relevant and most profitable keywords to target for your website. Once the keywords have been identified, they must be incorporated into your website. It’s important to do so without overstuffing your website with keywords, which can hamper readability, usability and even your search rankings.
Content is at the heart of any SEO campaign. In addition to optimising your existing pages, your SEO agency will charge for creating new content for your website. The goal is to make your website useful, relevant and valuable for a given search query. Given that Google prefers websites offering quality content, your SEO agency will focus on creating original, compelling and engaging content that’s optimised for your target keywords.
Quality gets rewarded in the online world and that holds good for backlinks too. Poor link construction can damage your search rankings whereas good link building strategy can boost your rankings.
Link building covers internal linking (links within your website) and external links (from other websites). When other authority websites link to your website, it directly improves the value and authority of your website. This positive endorsement is a huge ranking factor and can boost your website’s rankings in the search engines.
That’s why it’s important to put in place a well-rounded linking strategy while keeping clear of unethical and improper link building strategies that could get you in trouble, leading to a penalty.
You Get What You Pay For
So if you are still wondering: “how much does SEO cost?”, the simple answer is that it all depends on the quality of your website and current SEO strategy. If there’s a lot of repair work involved, SEO may cost you much more than a website without any problems.
It also depends on your budget, goals and your current positioning. If you have a small budget, you can invest in a simple SEO strategy but implementation will take time.
At the end of the day, it boils down to the fact that you get what you pay for. If you choose a cheap SEO service, you are essentially throwing your money down the drain. So your focus shouldn’t be “how much should I pay for SEO in NZ?”
Rather, you should focus on choosing a reliable, trusted, credible and experienced SEO agency like Numero that can help you achieve your marketing goals with a well-designed SEO strategy.