The whole point of having a website is to showcase your brand, your organisation, your products or services and generally to present yourself in such a way as to generate more business and increase your bottom line.
To ensure you get the best value for your website spend, you are well-advised to hire the services of SEO experts in NZ. Read more about why you need SEO experts in NZ to increase traffic to your website.
Optimising Your Website To Build Your Brand
The main aim of SEO is to increase your website’s rankings in search engine searches. The purpose of obtaining these high rankings is to attract more traffic and, in an ideal situation, to convert the traffic into leads and then into sales.
A further spin-off of this is brand-building. While most would consider establishing and building a brand to be more part of your traditional marketing strategy, it can certainly be assisted by increased traffic. Remember that brand-building revolves around two key concepts: displaying your product or service and influencing how people feel and think about what you provide.
So in an SEO strategy, it is all about the content you provide and influencing how people feel and think about this content. SEO experts in NZ can help you build the trust and credibility you need to achieve this.
SEO Experts In NZ Can Boost Organic Traffic
Organic traffic is when visitors arrive at your website from unpaid sources, not from paid advertising. By employing SEO tactics, it is possible to rank higher in search engine searches and increase your organic traffic.
This is important because organic traffic is targeted. The visitor to your website that arrived from a search engine’s organic results is looking for something particular. You now have the opportunity to provide them with a product, solution or answer and thereby convert that lead into a sale.
SEO Helps To Keep You Ahead Of Your Competitors
Not only does SEO help to improve your rankings on search engine searches, but it also helps to give you better rankings than your competitors. Statistics show that the top three organic search results receive more than two-thirds of a Google search page hits. Also, the higher the ranking, the higher the number of clicks. For example, top-ranked pages receive over 35% of clicks, down to 15-18% for second position and only around 10% for third place. And so the numbers decrease as you go down the list of results.
The takeaway from this is that you need to get the help of SEO experts in NZ to ensure that you are increasing your rankings and have higher rankings than your competitors.
For all your SEO needs, contact Numero today. We are leading SEO experts in NZ and can help you achieve the search engine results you are looking for.