Not all website design is equal, and you will know this if you have spent time browsing for products, services or information on the Internet. From your own experience, you will know that you are more likely to stay on a website that is easy to navigate and “helps” you to find what you are looking for.
Poor website design in Hamilton, will have the effect of driving users away, possibly toward competitors’ websites. So, to avoid losing customers because of your website, here are some top tips to incorporate in your website design in Hamilton to maximise customer engagement.
Don’t Have Too Many Pages On Your Website
Your website designer will be able to guide you when setting up the blueprint for your website, be creative in arranging your information to minimise the number of pages. This will simplify your website and make it easier for potential customers to find what they are looking for. Having to wade through reams of information to see what they seek may cause them to leave, unsatisfied.
Simple, Clean And Easy Layout On Each Page
Even if you need a vast amount of information on your website, look for a simple, uncluttered, easy-to-navigate layout. Ensure that your pages include enough white space, improving your design’s visual perception and appeal. White space is the empty space around your website’s text, graphics and other elements.
Provide A Search Feature
Engaging website design in Hamilton will include adding a search bar, or other search functionality to your website, allowing users to find what they are looking for quickly and, therefore, will be more likely to stay on your website. This gives you a better chance to impress them and turn them into viable leads.
Include Internal Links In Your Website Design In Hamilton
Make it easy for visitors to get to various parts of your website by providing them with internal links. For example, on each page, ensure that your company logo’s image includes a link to your home page. Further links can be included at the top or bottom of every page to various parts such as the home page, contact page, blogs and more.
Provide your users with clean and easy-to-navigate menus at the top of every page. You can use this to divide the information logically, enhancing the user’s ability to find different categories of information, products or services.