Online orders up 2.4× year on year for a New Zealand homewares store
How numero® grew online orders for Homyspire, a New Zealand online store for furniture, homewares and more, with Google Ads and Meta.
The client
A New Zealand-owned store for home and living
Homyspire is a New Zealand owned and operated online store. It sells furniture and homewares, fitness gear, electronics, health and beauty, and outdoor products, and shoppers have left more than 29,000 reviews.
The challenge
Grow orders across a wide range, on two channels at once
Homyspire sells across many categories, from sofas to exercise equipment. The ads had to find the products and shoppers that pay back, on Google and Meta at the same time, and keep the return strong as spend grew.
A wide catalogue
Furniture, fitness and electronics sell differently. Each needed its own campaign, not one catch-all.
New arrivals every shipment
New products land with each shipment, so campaigns and creative have to keep up.
Every sale on the calendar
King’s Birthday, end of financial year, Mid-Winter, Father’s Day and Black Friday all need campaigns ready on time.
What we did
Launch, split by category, then scale
Google and Meta launched together, then rebuilt around categories and new customers.
Launch
Google and Meta live together.
- Performance Max for all products, best sellers and Home & Furniture
- A dedicated brand search campaign
- Meta campaigns live from March 2025
Split by category
Campaigns built around what sells.
- A Fitness & Sport Performance Max campaign, August 2025
- A separate campaign for slower categories, October 2025
- Creative refreshed most months since September 2025
Find new customers
New campaigns and a third channel.
- A Performance Max campaign aimed at new customers, February 2026
- Microsoft Ads added in April 2026
- Tracking cleaned up in June 2026: one purchase action, tagged Meta links
Google Ads return: 3.4× in Jul – Sep 2025 → 5.1× in Jul – Sep 2026.
The results
More orders from both channels
Comparing July–September 2026 with the same months last year: online orders up 2.4×, online revenue up 131%, Google Ads return up from 3.4× to 5.1× on 58% more spend, and Meta-reported purchases doubled at 38% less each. August 2026 brought the most orders in a month in our data.
Online orders per month
May 2026 understated by a GA4 tracking outage.
online revenue, July – September year on year (GA4)
Google-tracked purchase value, Jul – Sep year on year, on 58% more spend
online orders in August 2026, the most in a month in our data.
Meta-reported purchases, July – September year on year (1,027 → 2,076).
Meta cost per purchase over the same period ($13.53 → $8.41).
Why it worked
What made the difference
Two channels, one plan
Google and Meta run side by side, each judged on the orders it brings back.
Built around categories
Furniture, fitness and best sellers each get their own campaign and spend.
Clean numbers to scale on
One purchase action counted in Google Ads, so every spend increase rests on real orders.
First steps, fill out the form and we'll be in touch.
Forget the rest! We've helps hundreds of brands find an easier and more profitable path to growing their company. Choose numero® When Numbers Matter
“Great communication, thorough analysis and planning, and noticeable improvements to our outcomes immediately.”