46% more enquiries in Australia, at 24% less each
How numero® grew enquiries across the Tasman, led by Australia, for a family-owned New Zealand opening roof brand.
The client
Outdoor living on both sides of the Tasman
A family-owned business with more than 25 years in outdoor living, Louvretec designs opening roofs, louvres and shutters, sold through a dealer network across New Zealand and Australia.
The challenge
One brand, two countries, a dealer in every region
Louvretec sells a considered, high-value product through dealers in both countries, from one Google Ads account and one budget.
Two markets, one budget
Both countries had to be served well from one shared account and budget.
A long buying cycle
An opening roof is researched for weeks, so search, remarketing and SEO all need to be there.
New websites mid-stream
New websites launched on both domains in 2025. Visibility and tracking had to come through the move.
What we did
Search first, then every channel around it
Paid search, Performance Max and SEO run as one plan for two markets.
Rebuild search
Separate NZ and AU campaigns.
- Brand and product search for each country
- Call tracking in both countries
- SEO for NZ and Australia
Widen reach
Beyond search.
- Performance Max in both countries
- Remarketing and animated display
- Meta retargeting
Australian Performance Max now brings 310 enquiries a year.
Back the dealers
Local campaigns for local dealers.
- Regional promotions from Auckland to Hawke’s Bay
- Home shows, Fieldays and seasonal sales
- Quarterly SEO projects and monthly content
The results
More enquiries overall, Australia leading
Australia now delivers more than half of all enquiries on less than half of the spend. Across both countries, enquiries are up 21% at the same average cost each, and September 2026 was the best month in two years.
Monthly Google Ads enquiries, NZ + Australia
Enquiries are calls, forms and email clicks. The chart shows active campaigns; totals in the text include all campaigns.
Enquiries by market and campaign · Sep 2025 – Aug 2026
enquiries across both countries in 12 months, up from 1,592
Australian cost per enquiry, down from $31.70 (NZD)
of all enquiries now come from Australia, on 47% of the spend.
website sessions in New Zealand, Sep 2025 – Aug 2026 vs the year before.
In their words
Leads up in both markets
“The team at numero® have increased leads to our NZ and AU websites through well planned organic SEO, search, remarketing, and display ads.”
Why it worked
What made the difference
One plan, two markets
NZ and Australia managed side by side from one account, each with its own campaigns.
Search and SEO together
Paid and organic working as one, so the brand shows up at every step of a long decision.
Backing the dealers
Local promotions that put enquiries in front of the right regional dealer.
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