Myth or a “Must Have” – is SEO really worth the investment?
SEO (Search Engine Optimisation) is a topic that is often clouded in mystery. Part of the reason for this is the SEO industry itself with its over-reliance on jargon and unclear explanations. This, understandably, leads to business owners wondering if SEO is real or whether it is a myth. So, is SEO really worth the […]
Tracking Your SEO – making progress or moving backwards?
Tracking your SEO efforts is just as important as doing SEO in the first place. After all, you need to make sure you continue making progress by increasing the traffic you get from Google. Similarly, it is essential you identify problems with SEO as soon as possible. You can also do this by tracking. The […]
Why do market leaders spend more on their AdWords than the competition?
The AdWords budgets of large companies – including the market leaders in your industry – are staggering. While you may spend hundreds or thousands a month, they may spend tens of thousands, hundreds of thousands, or more. The simple reason why they do this is that AdWords delivers the results they need. In most cases, […]
What’s a sensible AdWords campaign going to cost?
One of the most frequent questions asked by clients considering using AdWords is what is a sensible campaign going to cost? You’ll not be surprised there is no definitive answer to this question – “how long is a piece of string” is often the phrase that comes to mind. What about ballpark figures though? Generally, […]
Using AdWords – Business No-Brainer or a Waste of Money?
Is using AdWords a business no-brainer or a waste of money? As we are AdWords specialists, you might expect us to say it is a business no-brainer. The fact is, however, that we have seen many examples of AdWords campaigns that are a complete waste of money. Rather than thinking about whether AdWords is a […]
Is AdWords an investment or cost in your business?
Should you view AdWords as a business investment or cost? This is an important question as the way you approach AdWords will vary greatly depending on the answer. When you compare AdWords with traditional forms of advertising such as billboards, direct mail, or printed media, it is a cost. After all, you probably view these […]
SEO – what every business owner needs to know
You have probably heard that SEO (Search Engine Optimisation) is something your business needs to do. What exactly is SEO, why is it important to your business, and what should you do about it? Here are the essentials that every business owner needs to know about SEO. What Is SEO? SEO involves taking steps to […]
AdWords longtail – The hidden goldmine in a winning campaign
One of the crucial parts of setting up an AdWords campaign is selecting keywords to target. In fact, keywords are the most important targeting option you have, alongside geographical targeting, of course. Too many people are tempted by short keywords, however, including single-word keywords. The temptation exists because of the search volumes that short keywords […]
Here’s why Google AdWords will work for your business
When you do a search on Google for a product, brand, or service, you will see ads on the search results page. Why are they there? Companies run those ads because Google’s advertising platform, AdWords, works. It works for their business, and it can work for yours too. To understand this further, here are the […]
Are you getting the best bang for your advertising buck?
To grow your business and find new customers, you must advertise. Many businesses must also advertise to keep their existing customers, particularly when in highly competitive markets. Not all advertising is the same, however, so how can you be sure you are getting the best bang for your advertising buck? To answer this question, you […]
