A quick guide to the creative trends for 2018

The year 2018 is here and many marketers and business owners are already embarking on new journeys to target their audience. For some, it will be adapting to new market trends to dominate social media. For others it will be using data to gain insight into the customers buying pattern.

No matter the size of your company, you will always need to stay up to date with marketing and design trends. Knowing the latest marketing and design trends can make a huge difference, exposing new leads and converting clicks into customers.

Keeping on top of design and marketing trends involves a lot of research. But thanks to Shutterstock , you can be saved from this time consuming job. With a portfolio of more than 160 million stock images, Shutterstock is a leading online resource for designers and marketers. It analyses user search data and patterns , in order to report upon meaningful trends. Based on these reports, the stock images giant confirmed some concepts that are most likely to influence marketers this year.

Here is a sneak peek at some of the most influential creative trends for 2018.


The world of imagination has been influential for the last few years, including Hollywood blockbusters like “Game of Thrones” and “Harry Potter”, or the recently announced “Lord of the Rings Sequel”. Mythical beasts and places have become part of our unconscious memories. We seem to relate to them, finding ourselves fascinated by their fantasy characters. Mythical characters such as unicorns and mermaids are getting the most search hits, increased by up to 297% and 145% respectively.

Owing to the growing popularity of the fantasy genre, marketers and creatives have taken to new ways of adding supernatural ambience to our day-to-day life.

New Minimalism

The creative trend that was founded in 1960’s-70’s is evolving and taking a new form; thus making ways for artists and visualizers to explore a whole new world of New Minimalism. New minimalism goes beyond crisp and clean lines to make way for bolder, vibrant colours and fluid forms to redefine this extremely popular art genre.

Concentrated colours, mixed texture, neon lights and lines have been on top of the search results. Continuous lines have been the most popular technique in New Minimalism with a staggering 432% increase in search. Creatives and marketers are exploring new ways to engage their audience, by using continuous lines, neon lights, added textures and concentrated colour in their artwork – to
make bold statements.


The search for interstellar objects has dramatically increased in the creative and marketing community. We have had many box office successes with Star Wars, Star Trek, Interstellar and Passengers, to name a few. These movies and NASA’s space exploration program have added a renewed interest in space, also affecting creative and marketing trends. A staggering 991% increase in search queries for the word “solar” emphasis it’s growing popularity.

Lux Nature

Natural elements are getting more focus from creative directors. Marble texture and natural patterns are increasingly popular in our design trends. Marble stones are at the centre of the search for nature with a 416% increase in searches. With a 275% increase in search results, the agate stone is a close runner-up. One may be wondering why the sudden obsession for these geological themes? One reason that critics explain, is that the mythical textures on the marble stones are storytellers of the past ages. They hold secrets of many thousand years past. (I think they just look great!)

Punchy Pastels

Marshmallow and candy are becoming more of an inspirational object then just sweets for the taste buds. These colours have invented a new genre in creative arts, also referred to as Punchy Pastels. User Interface Designers, relying heavily on Google design trends, have been playful lately by making interfaces that invoke fun and are sweet on the eyes. Blue candy has gained 609% growth in popularity, according to Shutterstock analytics. Here at Numero, we take the hard work out of staying up to date with marketing trends. Feel free to get in touch to have a chat or find out more.

Richard Gilbert