When getting involved in digital marketing, you will have come across the terms “keywords” and “keyword analysis”. You might wonder what these terms mean and why they are so important for NZ search engine optimisation.
Read on to learn more about this important concept and how it is used to add value to a digital marketing campaign.
What Are Keywords?
In the realm of NZ search engine optimisation, keywords are the words or phrases that users enter into a search engine when searching for products, services, advice or information. For your website to appear in their search results, it must contain matching words.
So if you view these users as potential customers, you will want your website to align with their search terms so that it can appear near the top of their search engine results page (SERP). Showing up low down the page or on a second or third SERP will not generate many hits for your website.
The Importance Of Keyword Analysis In NZ Search Engine Optimisation
By researching and investigating the keywords that potential customers will use when searching for your type of product or service, you will be able to weave these words and phrases into your website in an interesting and natural way.
Keywords are included in meta descriptions, page titles, URLs, headings and sub-headings, along with the actual content on your web pages. Adding fresh, relevant content to your website using articles and blogs gives you another opportunity to consolidate the use of these essential keywords adding impact to your NZ search engine optimisation efforts.
Tracking Keyword Impact On NZ Search Engine Optimisation
There are tools available that allow you to track and monitor keyword usage and effectiveness on your website. These tools help to analyse the performance of your selected keywords over time. If you observe a drop in performance, it is essential to review the website content, keeping it up to date and relevant.
This way, you will continue attracting the right kind of traffic to your website. It is important to check if your optimised pages are attracting more traffic and ensure that traffic is being converted into sales.
Contact Numero today for expert assistance with all aspects of NZ search engine optimisation, including keyword analysis and strategies. We have a proven track record of achieving number one rankings for our customer’s websites, focussing on long-term results through comprehensive and ethical services.