In this digital age, conducting some form of online marketing in NZ is vital to the success of your business. This can be any type of promotion, marketing or advertising on digital platforms like websites, social media, email, and other applications.
Here are three areas of online marketing in NZ where you can apply your efforts towards reaping the rewards of a successful digital marketing endeavour. These are vital tools in your online marketing toolbox.
Search Engine Optimisation (SEO)
A cornerstone of online marketing strategies in NZ is search engine optimisation. This refers to any strategy used to drive quality traffic to your website in an unpaid form. Specific keywords are identified and used in specific positions in your website’s content to rank your website high up on search engine searches. Keywords are the words or phrases that potential customers would use when searching for your type of product or service.
Any material you create and broadcast for online marketing in NZ purposes is called content marketing. Things like the copy on your web pages, sound bites, videos, blogs, articles and social media posts are all forms of content marketing.
The aim of producing such material is to attract the attention of customers and potential customers and lead them to your (digital) door, where you are in a better position to tempt them into buying your product or service. This material, therefore, needs to be fresh, exciting, entertaining, informative or provocative to generate interest.
Part of your online marketing campaign in NZ can include a paid advertising component. There are many forms that this can take, including:
- Social media adverts
- Banner adverts
- Paid advertising on search engine results pages
- Pop up adverts
- Contextual adverts
In pay-per-click advertising, potential customers are persuaded to click on your advert or link that takes them to the home page or product page on your website. The advantage of this method is that you only pay for each click, so customers uninterested in your offering will be automatically excluded. But, as interested users land on your website, it is a very effective strategy to drive traffic to your website.
Contact Numero today to find out how we can help you to employ these strategies in your online marketing campaign in NZ. We are a full service, Google certified digital agency and can help you optimise your digital presence to grow your bottom line.