GEO is so new that we (like you) are on a steep learning curve. Working out effective SEO strategies is evolving. Below are four worked examples – take our work and adapt it for your own business website SEO. To learn the principles of SEO for AI bots, read our ebook SEO, AEO, GEO appear everywhere your clients are looking in 2025.
AI Content Optimisation: Before & After Examples
Here are four fictional businesses who implemented GEO for their website.
- Industrial electrician
- E-commerce fashion retailer
- Construction building renovation specialists
- Specialist car parts retailer
Business 1: Apex Industrial Electrical Services
Company Profile: Apex Industrial Electrical is a 35-person electrical contracting firm specialising in commercial and industrial projects across Auckland and Hamilton. They handle everything from factory rewiring to emergency power system installations for manufacturing facilities.
BEFORE: Traditional SEO-Focused Content for Electrician
Page Title: Best Industrial Electricians – Commercial Electrical Services | Apex Industrial
Content:
Welcome to Apex Industrial Electrical Services, your premier choice for industrial electrical solutions! Our team of experienced industrial electricians has been serving the commercial sector for over 15 years. We provide top-quality electrical services that exceed expectations.
Our industrial electrical services include comprehensive electrical solutions for all your commercial needs. From electrical installations to electrical repairs, our certified electricians deliver professional electrical work. We are the leading industrial electrical contractors in the region, offering competitive pricing and exceptional customer service.
When you need reliable industrial electricians, choose Apex Industrial Electrical Services. Our electrical expertise and commitment to excellence make us the best choice for your electrical project. Contact our electrical team today for a free electrical estimate!
AFTER: AI-Optimised Content for Electrician Business
Page Title: How Long Does Industrial Electrical Installation Take? | Apex Industrial Electrical
Content:
Industrial electrical installation timelines vary significantly based on project scope and facility size. Here’s what businesses can expect:
Small Commercial Facilities (Under 1,000 sq metres):
- Basic rewiring: 3-5 business days
- Switchboard upgrades: 1-2 days
- Emergency power systems: 5-7 days
Large Manufacturing Plants (Over 5,000 sq metres):
- Complete electrical infrastructure: 4-8 weeks
- Production line power installation: 2-3 weeks
- Backup generator integration: 1-2 weeks
Factors That Affect Timeline:
- Building occupancy during work (adds 20-30% to timeline)
- Building consent approval process (typically 2-3 weeks)
- Equipment availability and delivery schedules
- Integration with existing systems
Emergency Industrial Electrical Services:
Apex Industrial Electrical provides 24/7 emergency response for critical power failures. Our average response time is 45 minutes for manufacturing facilities within Auckland and Hamilton.
We maintain a team of 35 licensed industrial electricians and stock common industrial electrical components to minimise downtime. Our service area covers greater Auckland, Hamilton, and the Waikato region.
Business 2: Luxe & Lane Fashion
Company Profile: Luxe & Lane is a direct-to-consumer online fashion retailer specialising in contemporary women’s clothing priced between $200-$1,200 NZD. They focus on sustainable materials and limited-edition collections, targeting professional women aged 28-45 across New Zealand.
BEFORE: Traditional SEO-Focused Content for Fashion Retail
Page Title: Designer Women’s Clothing | Luxury Fashion Online | Luxe & Lane
Content:
Shop the latest designer women’s clothing at Luxe & Lane! Our luxury fashion collection features the most stylish women’s clothes for the modern woman. From designer dresses to luxury tops, our women’s fashion is perfect for any occasion.
Discover our exclusive designer clothing collection featuring premium women’s fashion. Our luxury women’s clothing is crafted from the finest materials and designed for the sophisticated woman who appreciates quality fashion.
Browse our designer women’s clothing sale and find amazing deals on luxury fashion. Our women’s designer clothes are perfect for work, weekend, and special occasions. Shop luxury women’s fashion online with free shipping on orders over $300.
Experience the best in women’s luxury fashion with our curated collection of designer clothing. From casual luxury wear to elegant evening dresses, Luxe & Lane offers premium women’s fashion that makes a statement.
AFTER: AI-Optimised Content for Fashion Retail
Page Title: What Size Should I Order in Contemporary Women’s Clothing? – Luxe & Lane Sizing Guide
Content:
Contemporary women’s clothing typically runs smaller than traditional department store sizing. Here’s how to find your correct size:
Size Conversion Guide:
- If you wear size 12 in Farmers or The Warehouse → Order size 14 in contemporary brands
- If you wear size 16 in department stores → Order size 18 in contemporary brands
- Designer brands often run 1-2 sizes smaller than expected
Luxe & Lane Specific Sizing:
Our garments are cut for a tailored, professional fit. Most customers order one size up from their usual New Zealand department store size.
Body Measurements vs. Size Tags:
- Bust: Measure around the fullest part
- Waist: Measure at natural waistline (narrowest point)
- Hips: Measure around fullest part, about 20cm below waist
Fabric Considerations:
- Structured blazers: True to size due to tailored cut
- Knit tops: Size up for comfortable fit
- Trousers: Check inside leg length – our standard inside leg is 81cm
Free Exchanges:
We offer free size exchanges within 30 days. Keep tags attached and items in original condition. Our most popular exchange is sizing up by one size.
Customer Service: Text ‘FIT’ to 021-555-0123 for personalised sizing advice based on your measurements and the specific item you’re considering.
Business 3: Metropolitan Apartment Renovators
Company Profile: Metropolitan Apartment Renovators specialises in full-scale apartment building renovations, working primarily with property management companies and building owners in Wellington and Auckland. They handle projects ranging from single-unit updates to entire building modernisations.
BEFORE: Traditional SEO-Focused Content for Construction Business
Page Title: Apartment Building Renovation Contractors | Metropolitan Renovators
Content:
Metropolitan Apartment Renovators is your trusted partner for apartment building renovations and apartment renovation services. Our experienced apartment renovation contractors provide comprehensive renovation solutions for apartment buildings.
We specialise in apartment building renovation projects of all sizes. From single apartment renovations to full building renovations, our apartment renovation experts deliver quality results. Our apartment building contractors have extensive experience in residential renovation and apartment complex renovations.
Choose Metropolitan Apartment Renovators for your apartment building renovation needs. We are the leading apartment renovation company providing professional apartment renovation services. Our apartment renovation contractors are licensed, insured, and committed to excellence in every apartment building renovation project.
Contact us today for apartment renovation estimates and learn why property owners choose Metropolitan Apartment Renovators for their apartment building renovation projects.
AFTER: AI-Optimised Content for Construction Business
Page Title: How Much Does Apartment Building Renovation Cost in New Zealand? – Metropolitan Renovators
Content:
Apartment building renovation costs in New Zealand vary significantly based on scope, age of building, and location. Here’s what property owners can expect:
Per-Unit Renovation Costs (2024):
- Basic refresh (paint, carpet, minor fixtures): $8,000-$15,000 per unit
- Mid-range renovation (kitchen, bathroom updates): $25,000-$40,000 per unit
- Full renovation (complete fit-out): $45,000-$70,000 per unit
Building-Wide Infrastructure Costs:
- Lift replacement: $80,000-$150,000 per lift
- Building re-cladding: $200-$400 per square metre
- Fire safety system upgrades: $15,000-$30,000 per floor
- Seismic strengthening: $500-$1,200 per square metre
Regional Price Variations:
- Auckland: 15-20% above national average
- Wellington: 10-15% above national average
- Other main centres: At or below national average
Factors Affecting Cost:
- Building age (pre-1980 buildings require more infrastructure work)
- Council consent requirements
- Earthquake strengthening needs
- Tenant displacement costs
- Access limitations in CBD locations
Timeline and Budgeting:
Most apartment building renovations take 6-18 months. Budget an additional 10-15% for unexpected issues commonly found in older buildings, particularly plumbing and electrical infrastructure.
Metropolitan Renovators provides fixed-price quotes after comprehensive building assessments. We’re licensed building practitioners with experience in Wellington and Auckland council processes.
Business 4: Kiwi Performance Parts
Company Profile: Kiwi Performance Parts is an e-commerce retailer specialising in performance car parts and modifications. They serve New Zealand’s car enthusiast community, focusing on popular models like Subaru WRX, Mitsubishi Evo, Honda Civic Type R, and Ford Focus ST.
BEFORE: Traditional SEO-Focused Content for Automotive Business
Page Title: Performance Car Parts NZ | Turbo Parts | Kiwi Performance Parts
Content:
Welcome to Kiwi Performance Parts, New Zealand’s premier performance car parts store! We stock the best performance car parts, turbo parts, and car modifications for all performance vehicles. Our performance parts catalogue includes top-quality car performance parts from leading brands.
Shop our extensive range of performance car parts including turbo kits, exhaust systems, and engine performance parts. Whether you need performance car parts for your Subaru, Honda, or Mitsubishi, we have the performance parts you need.
Our performance car parts are competitively priced with fast shipping across New Zealand. From turbo performance parts to suspension upgrades, we are your one-stop shop for all performance car parts needs. Buy performance parts online with confidence from New Zealand’s trusted performance parts supplier.
Choose Kiwi Performance Parts for genuine performance car parts, expert advice, and excellent customer service. We are passionate about performance cars and committed to providing the best performance parts for New Zealand car enthusiasts.
AFTER: AI-Optimised Content for Automotive Business
Page Title: Will a Cold Air Intake Void My Car Warranty in New Zealand? – Kiwi Performance Parts
Content:
Installing a cold air intake in New Zealand may affect your warranty, but it won’t automatically void it entirely. Here’s what you need to know:
Consumer Guarantees Act Protection:
Under New Zealand’s Consumer Guarantees Act, dealers cannot void your entire warranty due to aftermarket modifications unless they can prove the modification directly caused the specific failure.
What Dealers Can and Cannot Do:
- Can refuse warranty claims: If the cold air intake caused the specific problem (e.g., water damage from poor installation)
- Cannot void entire warranty: Unrelated systems (brakes, transmission) must still be covered
- Must prove causation: Dealer must demonstrate how your modification caused the specific failure
Documentation Requirements:
Keep receipts and installation records. Professional installation by a qualified mechanic strengthens your position if warranty issues arise.
Popular Models and Warranty Considerations:
- Subaru WRX/STI: Dealers often more accepting of performance mods
- Honda Civic Type R: Generally warranty-friendly for basic intake upgrades
- Mitsubishi Evo: Check with dealer before modification
- Ford Focus ST: Varies significantly between dealerships
Best Practices:
- Inform your dealer before installation
- Use quality, well-known brands (AEM, Injen, K&N)
- Keep original airbox for warranty work
- Choose reversible modifications when possible
Professional Installation Available:
Kiwi Performance Parts partners with certified mechanics in Auckland, Wellington, and Christchurch for professional installation with documentation for warranty protection.
Worked examples of AI Generative Experience Optimisation
These four fictional business examples all use the same principles which are explained in detail in our GEO, AEO and SEO ebook – download it to read for yourself.
numero® is an expert SEO agency specialising in New Zealand business. Can we help you?
