New Zealand's Leading Meta Ads Agency Driving Social Media Sales Success

Successful advertising is more than just an image and a call to action. A raft of skills from creativity, communication, target audience understanding, visual design, copywriting, brand management and adaptability are needed. Yes, numero® has all those skills in our team - and you get to use all of them. We can diagnose what the likely issues are with your current advertising set-up and discuss them with you. Our deep experience means we stay up to date with what works well and also the technology changes that Meta introduces which can mean that what worked in the past is no longer effective.

Maybe. The best way to find out is to try doing three months of social advertising. If your customers are active on social media and your website can sell direct or take customer enquiries, social advertising is a worthwhile marketing technique to test. Your business needs to become a recognised brand that customers remember. This takes time. Working alongside a modern website, product advertising, content, email marketing and on-page SEO numero® creates an all-round strategy that takes your customer from the top-of-funnel awareness right to their purchase decision. Your Meta brand advertising is a robust support within this strategy - a no-brainer decision. When you work with numero® we set clear "success measures" and goals which will help you evaluate whether your monthly revenue is growing and how much your advertising is contributing to the total. When you have good information like this, you can make confident business decisions.

Together, we agree on a monthly fee which is based on a blend of services suited to your current needs. numero® does not charge a set-up fee. What we never do is charge you for adverts. You pay the advertising platform direct. We don't take a commission on advertising spend. And if your ad spend grows, we don't change our charges unless the blend of services we provide also changes. Transparency and straight talking are part of our brand DNA. We may have mentioned this before. It's important to understand each other before we decide to work together.

Paying for advertising to drive traffic to your new website is a good strategy when you are starting out. But it's not the only answer to getting visitor traffic which leads to online sales. A new website needs to be optimised for search engines (SEO) and needs a proactive traffic strategy to get visitors. These two are mutually reinforcing. If you have a customer email list, that's also a great way to push your customers to visit your new website. numero® can advise how to balance these marketing tactics to get good results in the short and medium term.

Well - that depends on whether your customers use all these websites. It's frequently the case that some of your customers are heavy Facebook or Instagram users but don't go to YouTube. Others may love YouTube but rarely use Google search. Included in your strategy is a competitor assessment so that you are marketing from a position of strength. The strategy aligns with your brand awareness, lead generation and online sales goals. A well-balanced advertising strategy makes use of all the platforms which are visited by your customers. It should also include remarketing advertising and network display advertising to remind your customers about your website when they're browsing non-social media sites.

Two main strategies exist for meta advertising. One is brand advertising when you want the customers to recognise your business name, logo and get to know what you do. The other type is direct response advertising. This encourages the customer to take action - and that action can be to buy. Direct response uses clear and persuasive calls to action highlighting product benefits or specials. It's usually informational and is designed to help the customer make her decision. Success measures numero® uses to track your meta advertising are response rate, conversion rate and return on ad spend (ROAS). Because direct response is data-driven it lends itself to clearly quantifiable results so you know what happened as a result of your advertising spend.

Oh yes. This is a really good way to use social media advertising. New product launches are special - often planned over a period of time where a range of marketing tactics are used, including social ads. numero® will help you write a marketing plan for your product launch. We can use teaser campaigns, influencer partnerships, content marketing, social, email, launch events, specials, SEO and customer reviews to make a deeply effective all-round launch for your new product.

Hell yeah! numero's expert team does both the visual design, the copywriting (words) and we set up the advertising campaign so that each advert shows to a group of people who are highly likely to be interested in your product or service range. Our creative graphic designers can make a suite of adverts for each of your products so that we can run them as a series over several months. In this way there's always something new and interesting to showcase to your target audience to keep them coming back to your business website or ecommerce store.