Our team recently halved the Google Advertising spend for a professional services client. The result?
Their lead volume was unchanged.
If that surprises you – read on to find out why this worked, the context and whether it might work for you.
Spend less get more
The shift came from:
- Cutting out low-performing campaign types
- Refining targeting to focus on actual buyer intent
- Reinvesting only where the data backed it
Most agencies wouldn’t suggest that. Why?
Because many agencies still charge a percentage of media spend. If a client spends more, the agency earns more. Simple as that. Automatic bias to charge more.
At numero®️ we work on flat, fixed-price retainers. That means our recommendations are tied to results, not to how much you’re spending. If the data supports reducing media spend, we’ll suggest it. If a channel isn’t delivering, we’ll say so.
When agency incentives are aligned with performance, not platform spend, you get leaner campaigns, clearer insights and better ROI.
If you haven’t reviewed your media spend recently, and you’re in a shifting market, it might be time to do a review.
Join the discussion
We love hearing different points of view. If you’re on LinkedIn please join the discussion that Harry started. Here’s what our founder, Richard Gilbert said.
