Belair Mitsi
Supporting Kiwis who drive Mitsubishis
with speed & service
Selling car spare parts is competitive – numero® helped prioritise urgent conversions with a blended SEO and Google Advertising campaign.
11
Keywords
on Page 1
Tripled inbound
Leads for the same cost to acquire
Niche/
Industry
Automotive Retail
Services
SEO, Website, Hosting, Google Ads, Content, Call Tracking
The challenge
Selling car spare parts is competitive – you have to be fast and knowledgeable with details like the car model and year. Daily auctions for insurance claims means Belair Mitsi has to be present and prominent – performing faster than their competitors.
numero® was asked to grow inbound enquiries and to set up a ‘triage’ system to prioritise the most urgent customers.
THE STRATEGY
Car mechanics and garages need to know if you’ve got what they need. The strategy numero® delivers is a blend of SEO and Google ads. Prominent key words relating to Mitsubishi car parts is balanced with detailed local advertising campaigns.
Belair Mitsi sells nationwide, despite being based in South Auckland, so both national and local advertising is incorporated alongside brand awareness adverts.
Working with numero® on SEO and Google adverts, we help the team prioritise customers. The most urgent choice is click-to-call; the next group choose click-to-email, and the least time pressed fills in the enquiry form. This “triage” system allows the sales team to understand the customer’s need and the speed of reply that’s needed.
The SEO performance now drives around 2/3 of all inbound enquiries and this has underpinned the strong growth in conversions. The website had an 8% growth in users during the first quarter 2025. Belair Mitsi is now dominating search results for their time-poor customers who need spare parts – fast.
