You’re a business owner and you might be feeling the pinch – maybe sales are off or you are seeing inflation and margin erosion. Your thoughts are moving towards doing some marketing as a way to boost sales. If you aren’t confident about where to start and what to expect from different types of marketing activity.
numero® serves many, many business owners in New Zealand as their marketing agency of choice. We know the questions we get asked when speaking to our prospects, we know the results we can deliver in the first 90 days when we’re working with them. Let us help you with some guidance.
Online marketing is vital to the success of your business unless you have recurring contracts that sign up year after year without any sales contact needed. If this is you – congratulations – great business model. For the rest of us, we need to bring in new customers. This can be through any type of promotion, marketing or advertising on digital platforms like websites, social media, and email.
Before you start
Remember your woodwork teacher in school saying “Measure twice, cut once”?
Well marketing is the same. First you plan, define a goal and know exactly what type of customer you’re looking to attract. Then do a quick audit of your business online presence – website, social media, reviews, Google Business Profile. What have you got and what is missing? It’s worth logging how many followers or visitors you have on these digital assets now so you’ve got a baseline comparison for the future.
Here are three areas of online marketing which are effective in NZ – focus your efforts here for a successful digital marketing endeavour. These are vital tools in your online marketing toolbox.
Search Engine Optimisation (SEO)
A cornerstone of online marketing strategies is search engine optimisation. This is any strategy used to drive high quality visitors to your website (unpaid). Specific keywords are selected and used in your website to rank you high up on search engine results. Keywords are the words or phrases that potential customers would use when searching for your type of product or service
Learn more about SEO services.
Content Marketing
When you write or video or photograph anything which is shared online, this called content marketing. We include things like the words (copy) on your web pages, sound bites (podcasts), videos, blogs, articles and social media posts are all forms of content marketing
The aim of producing such material is to be helpful with advice and sharing your expertise. This attracts the attention of customers and potential customers and leads them to your (digital) door. Here you can tempt them into buying your product or service. This content needs to be fresh, exciting, entertaining, informative or provocative to generate interest from prospects.
Learn more about website improvements.
Paid Advertising
Part of your online marketing should include paid advertising. While it may be nice to think you can do marketing for no cost, the reality is that SEO and content marketing take time to build up a head of steam and product results. Whereas advertising can bring instant results.
There are many forms that this can take, including:
- Social media adverts
- Banner adverts
- Paid advertising on search engine results pages
- Pop up adverts
- Contextual adverts
In pay-per-click advertising (PPC), potential customers click on your advert which takes them to the website home page or product page. The advantage of this method is that you only pay for each click, so customers who aren’t interested in your offer will be automatically excluded. But, as prospective customers arrive at your website, it is a very effective strategy to get traffic.
Learn more about digital advertising.
Contact Numero today to find out how we can help you to set up online marketing campaigns. We are a full service, Google certified digital agency and have a long track record optimising business digital assets that grow sales and profits.
Resources and further reading
What does a new website design cost to build?
What percentage of Google search traffic goes to the top 3 results?
