Big moves from OpenAI this week – they are innovating around ChatGPT.
They’ve officially launched their own browser, ChatGPT Atlas, and it’s a huge step forward in how people will discover, search, and engage online.
For marketers, this marks a real turning point.
Atlas brings ChatGPT directly into the browsing experience, meaning users can ask, compare, and decide without ever hitting Google. That’s a fundamental shift in where attention and discovery happen.
Advertising is possible
OpenAI has also confirmed that ads inside ChatGPT are coming soon to New Zealand, with full rollout expected in 2026 – And that’s a good thing.
It’s not about losing Google. It’s about gaining a new, highly contextual environment where brands can engage people earlier, smarter, and with real intent data behind it.
For agencies and advertisers, this means a more complete ecosystem where SEO, Google, Meta, and ChatGPT placements all work together to reach people at every stage of intent. This is really just an enhancement of the 4 stages of SEO evolution.
We’re already exploring how to integrate this next wave of AI-driven media into our performance frameworks alongside OOH and programmatic placements to make sure our clients stay visible, relevant, and ahead of the curve.
The future of digital isn’t just search.
It’s conversation, discovery, and action all happening at once.
Exciting times ahead.
