104% more quote requests in the summer moving season
How a new website and Google Ads from numero® more than doubled online quote requests for a Levin furniture removals company, established in 2000.
The client
Moving homes and businesses across the lower North Island since 2000
Mac’s Movers is 100% New Zealand owned and operated, run by Kevin MacMillan and Rachel Newbury from Levin. Since 2000 the team has moved families, individuals and businesses across Wellington, Manawatu and the wider lower North Island.
The challenge
When people move, they book fast
People who are moving search, compare a couple of movers and ask for a quote. Mac’s Movers needed to show up in those searches and make the quote easy to ask for.
An older website
The previous site had one main service page and dated photos, so it did little to win the quote.
No paid search
Before August 2025 Mac’s Movers ran no Google Ads, so it relied on people already searching for its name.
A busy summer
Moving peaks over summer, so results have to be compared season for season, not month to month.
What we did
A new site, then ads that send people to it
Website and Google Ads built together, then refined around the jobs the team wants.
Launch Google Ads
Search for the jobs Mac’s Movers wants.
- Search campaigns for services, moving and storage
- Brand search and Performance Max
- Phone, call-tracking and form tracking in GA4
New website
Built around the quote.
- Pages for domestic, commercial, spa pool and piano moves
- A free-quote form with pick-up and drop-off on every page
- A clear list of the areas served
Live early November 2025.
Refine
Spend where the jobs are.
- Targeting trimmed to the regions the team serves
- Display switched off from March 2026
- Far regions removed in April 2026 to keep jobs closer to base
The results
Twice the quote requests, season for season
Comparing the same months of the year, website quote requests rose from 61 to 125 over summer (December – February) and from 121 to 279 over March – July. Google Ads, live since August 2025, brought more than twice the visits, and the new site kept turning about one in eight of them into a quote request.
Website quote requests per month
Google Ads from August 2025, new website from early November 2025.
website visits, March – July 2026 vs the same months of 2025 (927 → 2,238)
visits sent a quote request, March – July, on both the old site and the new one
contact form enquiries from Google Ads, March – September 2026.
quote requests in March 2026, the best month since January 2025.
new website live, with the free-quote form on every page.
Why it worked
What made the difference
Site and ads together
The website and Google Ads were planned in one brief, so every ad lands on a page built to win the quote.
Spend where the jobs are
Targeting reviewed with the client and trimmed to the regions the team wants to work in.
Same yardstick each season
Results judged on the same form event, over the same months of the year.
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