Phone taps from Google search up 112% for a South Auckland arborist
How numero® grew organic search for The Treeman, a Pukekohe arborist company founded in 2005 and serving South Auckland and Franklin.
The client
Caring for South Auckland’s trees since 2005
The Treeman is a Pukekohe-based arborist company founded in 2005 by Mike and Trish Jarvis. Its team of qualified arborists removes, prunes and assesses trees for homes, businesses, schools and developers across South Auckland and Franklin.
The challenge
When a tree has to go, people search first
Storm damage, a tree too close to the house or branches in the powerlines usually need sorting soon. People look on Google for a local arborist, then call or ask for a quote. The Treeman needed to show up in those searches and be easy to contact.
Local searches decide it
Searches like “arborist south auckland”, “arborist papakura” and “tree removal pukekohe” bring people looking for a local team.
Counting what matters
Website forms attract sales pitches and overseas bots inflate visits, so results are measured on New Zealand visitors only.
Busy and quiet seasons
Demand rises and falls through the year, so results are compared over the same months, year on year.
What we did
Content, local signals, then planned cycles
SEO only, run month by month, then planned in cycles from July 2025.
Content and on-page
Content plans and page fixes.
- Content briefs and drafts, December 2024 – April 2025
- Page heading suggestions, April 2025
- Google Business Profile posts from April 2025
Local signals
Stronger local signals and a content map.
- Geotagged images reviewed, May 2025
- Citation and link building, May 2025
- Content mapped against Search Console data, June 2025
Planned SEO cycles
Planned monthly, then a quarter at a time.
- SEO plans in monthly, then quarterly, cycles since July 2025
- Keyword research and content updates, September 2025
- Articles drafted and proofread, July – September 2026
The results
More local people finding them, and picking up the phone
Comparing October 2025 – September 2026 with the 12 months before, visits from Google organic search in New Zealand rose 13% and website enquiries from those visits rose 12%, from 591 to 667. Both years count the same three actions: taps on the phone number, taps on the email address and quote form sends. Phone taps more than doubled, from 47 to 100. Visits from outside New Zealand are left out.
Organic search visits per month, New Zealand
Both years shown are with numero®.
quote form sends from organic search, 244 → 303, same 12-month periods
of New Zealand website enquiries from October 2025 to September 2026 came from organic search (667 of 922)
website enquiries from organic search across October – March, 269 → 380, year one vs year two.
phone taps from organic search in January 2026, the most in any month since October 2023.
organic search visits from New Zealand, October – March, year one vs year two (2,431 → 2,831).
Why it worked
What made the difference
Local first
Search work focused on South Auckland and Franklin, the areas The Treeman covers.
Same yardstick each year
Results judged on the same three enquiry actions, from New Zealand visitors, over the same months.
Planned in cycles
SEO planned monthly, then a quarter at a time, since July 2025.
First steps, fill out the form and we'll be in touch.
Forget the rest! We've helps hundreds of brands find an easier and more profitable path to growing their company. Choose numero® When Numbers Matter
“Great communication, thorough analysis and planning, and noticeable improvements to our outcomes immediately.”