Most businesses review, revise or redesign their website every three years. This might sound like overkill but the pace of change from digital marketing means that you don’t want to appear out of date when customers visit. Easy telltale signs are elderly features and old fashioned styling. There’s a list of out of date features below for you to check.
Whether you are looking to build from scratch or redesign your business website, you need to know how much a new website design costs.
A business website can cost anywhere from $1,000 to over $100,000 depending on the features, functionality required, and the number of pages. It’s a long piece of string answer. So let’s help you focus down to what your business website needs.
Aspects that affect the cost of a new website
- Types of websites and their costs – from a simple one page site or a personal blog, modern websites are hugely varied. A simple business website needs a minimum of five pages (Home page, About Us, People, Services/Products and Contact Us). If you’ve got an ecommerce store, your site can have thousands of pages (one for each product you sell). And enterprise websites are frequently complex as they’ll include custom designed elements such as a CRM database and integrations with external APIs.
- Key cost factors start with buying a domain, hosting costs (numero® provides this), designing the website front end, the back end, any custom functionality, the development / coding to build the site and content such as words, pictures and videos. You may have a lot of these ready-made or they may need to be built from scratch.
- DIY vs hiring a professional – well…. this is interesting. There are simple, free drag-and-drop websites from Wix or Squarespace which you can build yourself. In general, learning as you go will be a much slower process than hiring a web design professional. We find that businesses start enthusiastically but then get busy with their jobs and the website project falls behind schedule. numero’s project managers are skilled at taking the load off you and delivering finished websites.
4. How to budget for your website – the core ongoing costs you have to pay include maintenance and software updates, security and backups (daily is recommended), SEO / marketing to find new customers, and lastly the annual renewal fees for your domain, hosting and premium software plugins.
5. Hidden costs to watch out for include premium plugins (many have a free version but advanced functionality costs), custom integrations with other business ERP systems or APIs, scalability (high traffic spikes, load balancing, page load speeds, caching, modular design and scalable hosting) and future upgrades. Allow for an upgrade cycle annually and a substantial redesign every 3 years for a business website.
How Much Does a New Website Cost?
Building a new website can cost as low as USD $16 a month with a website builder whereas hiring a website design agency can cost you from $3,500 to $20,000 depending on your requirements. numero’s website builds are in the middle of this price range.
Is it worth paying a lot for a website? Business website pricing needs to be decided based on CRO – conversion rate optimisation. If you don’t need a fast website, if your customers will wait for slow load times and if they won’t go to a competitor instead – you can build a simple, low-cost website. Most businesses know their clients are impatient, have a ‘time-is-money’ attitude and need high quality customer service.
Do not choose the cheapest website designer. numero’s team work as hard on your website’s speed, performance and search engine optimisation as they do on the design. You are buying the full sweep of our expertise in performance marketing when we build your business website.
Types of Websites and Typical Costs
Let’s take a look at some of the important aspects that will determine the cost of your new website design.
Website Design Considerations
Buying a pre-designed templated website theme can keep development costs low – but it also means that your website won’t be unique. A popular accountancy practice management service offered an out-of-the-box website as part of their software. The result was that every small-town accountant had an identical website (just different logo colours).
numero’s web design team will often recommend using a ‘headless’ content management system. This means website editing is decoupled from the front end software and yet is still intuitive for your marketing team to use – ask us why this is a good choice. We aren’t tied to any software – getting the right outcome to suit your needs is what matters to us. For example there are many options for payment integrations – Stripe, Windcave, GoCardless and Paypal – their features and charges differ. numero® will help you choose the one best suited to your needs and budget.
Number of Pages
Your website is incomplete without content. Web design agencies may charge based on the number of pages you need. Factors like business, industry, products/services affect the page count. An ecommerce website with a large list of products, for instance, will need more pages compared to a website for the local dentist.
Typically, web design agencies will offer packages from the simple to the ultimate custom design. It’s worthwhile shopping around especially if your business only needs a simple website. Typical prices are based on
- 1 to 5 pages
- 5 to 10 pages
- 10 to 20 pages
- 25 to >50 pages
Content slows you down
Ask numero’s expert website project managers and they’ll tell you that the number one cause of late-running website design projects is content. Planning the production of your new website content starts with defining your goals for the redesign, auditing your existing content (keep, renew, replace), write an inventory of all content on a spreadsheet, assign roles (content lead, stakeholder alignment, external resource), then agree workflows for briefing, production and version control. If you’re an enterprise team integrating your website with sales enablement / CRM then Seismic is worth considering. Consider your collaboration platform for project management, team meetings and how feedback and approvals will work. When close to launch we recommend a content freeze to avoid last-minute changes, the redirect plan and testing must be completed on staging sites before setting the new website live.
Out of date features website checklist
The functionality and feature set is a clear sign that your website is elderly. Take “dark mode”, this was introduced on digital phone browsers during 2019 for both Android and Apple’s iOS. Dark mode affects websites when viewed on a mobile phone because the phone’s dark mode will try to force the website into that style. If the site isn’t built to flexibly switch from light to dark mode, you may find white text on a white background – making your website unreadable.
Quick checklist for outdated visual, functional and content features
If your site has one or more of these, get a quote for website remediation.
- aesthetics – the site design has clunky layouts and screen widths
- flash – don’t use this – trust us
- non-responsive design – doesn’t adapt to mobile or tablet screen sizes
- image quality is pixelated or stretched
- slow load times
- broken links and error pages (404 errors)
- insecure – lacking HTTPS and no SSL certificate
- display is broken on modern browsers like Edge, Firefox or Chrome
- old copyright dates – a personal bugbear
- events that are years old
- no recent news
- poor SEO
- contact forms are broken, search bars don’t work
- lack of social media integration, chatbots and payment choices (Apple Pay / Google Pay)
- navigation is cluttered and menus are crowded
- low use of accessibility features (alt text, poor contrast)
Frequently Asked Questions About Website Design Costs in New Zealand
How much does a new website design cost in New Zealand?
A new website design in New Zealand typically costs between $3,500 and $20,000 NZD, depending on the number of pages, features, and integrations required. Simple one-page sites may start from $1,000, while larger ecommerce or enterprise websites can exceed $50,000.
What factors affect the cost of a website?
Website pricing depends on the design complexity, functionality, content creation, hosting, and integrations such as CRMs or payment gateways. Custom-built features and advanced SEO setup can add to the total cost.
Is it better to build my own website or hire a professional agency?
DIY builders like Wix or Squarespace are affordable but limited in SEO and scalability. A professional web design agency like numero® Auckland provides higher-quality design, faster load speeds, and conversion-focused optimisation.
How often should I redesign my business website?
Most businesses update or redesign their website every 3 years to keep up with modern design trends, mobile responsiveness, and SEO best practices.
What are the ongoing costs of maintaining a website?
Ongoing website costs include domain renewals, hosting, maintenance, security updates, and SEO. Budget approximately $50–$200 NZD per month for quality website upkeep and marketing support.
Discuss Your Website Design Project
We hope this helps you understand how much a new business website costs in New Zealand. If you would like to know more about our web design services in Auckland and to discuss your requirements with a web design specialist, contact us today. Or call us to fix a time for a no-obligation discussion about your options and choices for website design 09 390 3997.
