Should I fire my agency and hire numero?
Don’t do anything rash without thinking carefully about the consequences.
Yes, we’d love to work with you. You need a good reason to change agency because you and they have invested a lot of time and energy working together – breaking up is hard to do.
The #1 reason clients switch to working with numero® for performance marketing is because you aren’t getting good ROAS from your current agency.
Three reasons to consider switching agency
- Your business has changed and your future strategic needs aren’t aligned with the agency’s skills and track record.
- Ethics – if their business practices do not align with your ethical standards.
- Cultural misalignment such as the agency being slow or lethargic when you want to press ahead at speed.
We make shifting to a new marketing agency easy. Just ask us and we’ll share our onboarding process. We’ll also take a look at your GA analytics and Google ads to see where your ROAS can be improved.
Words of caution
The investment in track record together is hard to replicate. Years of doing marketing together build insight, best practices and insider knowledge about what works.
You have spent hours working together learning best ways of getting marketing results. Don’t underestimate the investment in time it will take to rebuild that “institutional knowledge” with a new agency.
New agency ≠ bright future
We’d love to say that it will be love at first blush. But it isn’t.
When swapping teams there’s an upfront learning period – not just team to team but also within your PPC advertising account.
If you stop one ad set there’s a learning / adaptation period which happens in all ad accounts before they perform really well. This is a mix of optimisation by us and by the advertising platform AI tools. Either way, Google takes 7 – 14 days and Facebook (Meta) takes 3-7 days. Both represent a likely dip in performance when your click and lead volumes may decline.
You have to build this into your decision to swap agency.
Reasons to swap
We’re not going to scream malpractice or fraud, but if you are thinking of working with us, understand that the reasons below are non-negotiables. A respectful business relationship means both sides understand each other and can interrogate the ad account to see what’s going on.
If any of the below apply to you – think hard about switching agency. You might be getting ripped off.
- If your agency is not transparent about their monthly fee
- If your advertising spend plus monthly fee is just one number and you don’t know how much is for ads and how much is the agency fee
- If you do not have access to see the adverts inside the account (the agency just sends you reports)
And lastly, check out our values – that’ll give you clues about cultural fit if you’re thinking of coming over to numero®.
