Google has announced new reporting features for Performance Max, giving advertisers more visibility into how campaigns perform across assets and channels.
The updates include:
- Asset-level reporting that can be segmented by device, time, conversion type and network
- Channel-level reporting with bulk downloads, account-wide insights, ROI columns, and clearer cost allocation.
- Segmentation by conversion actions and ad event types.
- Diagnostics to flag issues like limited serving from restrictive bid targets.
Why this matters to advertisers
Performance Max has always been powerful, but it’s often felt like a black box. With these changes, advertisers now have a clearer line of sight into what’s actually working. That means:
- The ability to double down on high-performing assets and cut wasted spend.
- Smarter budget allocation across channels, backed by clearer ROI data.
- Faster troubleshooting with diagnostics that show where campaigns are being held back.
- More confident conversations with clients and stakeholders, because the data behind results is easier to explain.
Basically, this isn’t just about more data it’s about better decision making. As Performance Max continues to evolve, these upgrades bring us closer to running campaigns with the same level of control and clarity we expect from other Google Ads formats, while still benefiting from automation.
If you’d like assistance and insights into how to maximise your performance across PMAX and multi-channel paid ads give us a shout.
