Web Developers In Auckland Explain Why Your Website Needs Search Functionality

When creating the most effective website for your business, web developers in Auckland will recommend adding a search function. Remember that people visit your website mainly to gather information or find a specific product or service. The easier you make this for them, the more likely you are to be able to keep them engaged and convert this lead into a sale.

It is proven that well-planned, clearly laid out, and user-friendly websites are the most effective. Read on to learn more about the importance of including search functionality on your website and how web developers in Auckland can do this for you.

Why Is Search Functionality So Important?

Having your web developers in Auckland add a search feature to your website will enhance the user’s experience in the following ways:

  • Help them to find the product or service they are looking for faster. This can increase sales in the case of online shopping sites.
  • Search results will include similar products, services or information from your website, thereby exposing them to more information and other options which might also appeal to them.
  • If you have a busy website with a lot of content, a search bar will help to prevent the user from being bogged down by information overload.
  • Having a positive experience on your website will encourage the user to return, which is precisely what you want.

What Kind Of Search Functionality Can Web Developers In Auckland Add To Your Website?

Search functions on website do not operate the same way as you may be used to from, for example, a Google search (although this is also available as an option). Usually, the search functionality will be based on one of these options:

  • Auto-fill searches are based on pre-programmed keyword searches, so when a user begins typing the word, the predefined list of matching options will appear for the user to select from.
  • Feature searches will allow users to refine or sort their search results on predefined categories such as price, colour, brand, size, tags, etc.
  • Abstract searches are more complex and will return the results considered to be the closest match to the keywords typed into the search feature.

All these will enhance the user’s ability to find the product, service, brochure, download or other information they seek, which improves their experience of using your website.

Contact Numero today to find out how our web developers in Auckland can upgrade your website to include a search function and other features to make your website user-friendly. Our team of experts is on hand to help you convert visitors into customers.