Local visibility doubled for a California outdoor living contractor
How numero® built search, social and local visibility for Exterior Perfections, managed from New Zealand. All figures in US dollars.
The client
Outdoor living across Northern California
Exterior Perfections has spent more than a decade designing and installing patio covers, louvered roofs and sunrooms, from Sacramento to the Bay Area.
The challenge
Big projects, long decisions, and every lead counts
A louvered roof is a considered, high-value purchase. Exterior Perfections needed homeowners across Northern California to find them, and every channel to bring enquiries its sales team could follow up.
Found locally
Homeowners search close to home. The business had to show up in maps and organic results across the region.
Quality over volume
With a sales team calling every lead, spam and junk enquiries had to be filtered out.
One budget, four channels
Google, Microsoft, Meta and SEO all had to earn their share.
What we did
Set up, clean up, rebalance, grow
Four stages over 18 months, each reviewed monthly.
Set up
Audit, rebuild, launch.
- Google and Microsoft Ads rebuilt
- SEO set-up
- Full Meta funnel launched
Clean up
Make every lead count.
- Spam filtering on website forms
- Call tracking on three numbers
- Leads checked against the CRM
Focus
Budget where it performs.
- Budget focused on the best-performing channels
- Microsoft Ads scaled
- Bay Area weighting on Google
Grow
Organic and local visibility.
- New website with SEO migration
- Location and product pages
- Buyer’s guides and outdoor living content
The results
More people finding them, and a new channel that delivers
Google Business Profile impressions doubled year on year, organic search clicks grew 30% like-for-like, and Microsoft Ads became a meaningful source of enquiries.
Google Business Profile impressions per month
Google Ads conversions by searcher city · Mar – Sep 2026
Microsoft Ads conversions, Jun 2025 – Sep 2026
Google Search Console clicks, Jun – Sep 2026 vs the same months in 2025
of tracked calls answered, Aug 2025 – Sep 2026.
paid search website sessions, Oct 2025 – Sep 2026 vs the year before.
In their words
The view from the owner
In Max’s words
From doing it alone to seeing it work
Why it worked
What made the difference
Every channel measured
Google, Microsoft and Meta tracked side by side, so budget decisions rest on real enquiries.
Budget follows results
Spend reviewed monthly and focused on the channels that perform.
Local first
Search, maps and SEO focused on the cities where projects are won.
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