Exterior Perfections

Local visibility doubled for a California outdoor living contractor

How numero® built search, social and local visibility for Exterior Perfections, managed from New Zealand. All figures in US dollars.

2×
Google Business Profile impressions
Sep 2026 vs Sep 2025 (+106%)
1,035
conversions from Microsoft Ads
Jun 2025 – Sep 2026
+30%
organic search clicks
Jun – Sep 2026 vs Jun – Sep 2025

The client

Outdoor living across Northern California

Exterior Perfections has spent more than a decade designing and installing patio covers, louvered roofs and sunrooms, from Sacramento to the Bay Area.

Patio coversLouvered pergolasSunroomsLouvretecLifeRoomAlumalux

The challenge

Big projects, long decisions, and every lead counts

A louvered roof is a considered, high-value purchase. Exterior Perfections needed homeowners across Northern California to find them, and every channel to bring enquiries its sales team could follow up.

01

Found locally

Homeowners search close to home. The business had to show up in maps and organic results across the region.

02

Quality over volume

With a sales team calling every lead, spam and junk enquiries had to be filtered out.

03

One budget, four channels

Google, Microsoft, Meta and SEO all had to earn their share.

What we did

Set up, clean up, rebalance, grow

Four stages over 18 months, each reviewed monthly.

Apr 2025Jan 2026 · budgets rebalancedToday
01Apr – Jul 2025

Set up

Audit, rebuild, launch.

  • Google and Microsoft Ads rebuilt
  • SEO set-up
  • Full Meta funnel launched
02Aug – Nov 2025

Clean up

Make every lead count.

  • Spam filtering on website forms
  • Call tracking on three numbers
  • Leads checked against the CRM
03From Jan 2026

Focus

Budget where it performs.

  • Budget focused on the best-performing channels
  • Microsoft Ads scaled
  • Bay Area weighting on Google
04From Jun 2026

Grow

Organic and local visibility.

  • New website with SEO migration
  • Location and product pages
  • Buyer’s guides and outdoor living content

The results

More people finding them, and a new channel that delivers

Google Business Profile impressions doubled year on year, organic search clicks grew 30% like-for-like, and Microsoft Ads became a meaningful source of enquiries.

Google Business Profile impressions per month

04008001,2001,6002,000AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAugSep1,742Highest month20252026

Google Ads conversions by searcher city · Mar – Sep 2026

San Jose
22
San Francisco
11
Sacramento
10
Elk Grove
9
Fremont
8
1,035

Microsoft Ads conversions, Jun 2025 – Sep 2026

+30%

Google Search Console clicks, Jun – Sep 2026 vs the same months in 2025

95%

of tracked calls answered, Aug 2025 – Sep 2026.

+42%

paid search website sessions, Oct 2025 – Sep 2026 vs the year before.

In their words

The view from the owner

“I can actually see the improvements happening in my business, not just in the reports they provide. I don’t need someone to tell me my marketing is working. I need to see it working, and with numero®, I do.”
MV
Maksim VlasovOwner, Exterior Perfections

In Max’s words

From doing it alone to seeing it work

“Before working with numero®, I was managing our Google Ads and advertising on several other platforms myself. I spent countless hours learning, adjusting campaigns, and trying to figure out how to get better results. It took a tremendous amount of time, energy, and frustration, especially while also trying to run and grow my business.

Eventually, I reached a point where I couldn’t grow any further on my own. Simply increasing my advertising budget wasn’t producing better results, and I didn’t have the tools, data, or expertise to understand exactly what needed to change.

I decided to get professional help and tried several marketing companies. Unfortunately, I kept experiencing the same problem: my advertising expenses continued to increase while the number of leads kept decreasing.

After asking around, I was referred to numero®, and that’s when things finally started changing.

numero® was able to identify problems that other agencies had overlooked, make meaningful adjustments, and actually reduce my monthly advertising costs while consistently improving both the number and quality of leads we receive.

What I appreciate most is that they’re not just another marketing company sending reports filled with numbers and promising results. We meet regularly, discuss what’s working, identify opportunities for improvement, and make adjustments together.

And most importantly, I can actually see the improvements happening in my business, not just in the reports they provide.

As a business owner, that’s what matters to me. I don’t need someone to tell me my marketing is working. I need to see it working, and with numero®, I do.”

MV
Maksim VlasovOwner, Exterior Perfections

Why it worked

What made the difference

01

Every channel measured

Google, Microsoft and Meta tracked side by side, so budget decisions rest on real enquiries.

02

Budget follows results

Spend reviewed monthly and focused on the channels that perform.

03

Local first

Search, maps and SEO focused on the cities where projects are won.

Selling high-ticket home improvement?

We’ll show you which channels bring qualified leads, which don’t, and where your next dollar should go. When numbers matter.

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