Organic search visits up 40% for an Auckland standing-seam roofing specialist
How numero® grew Google search traffic for I.G. Roofing with technical fixes and guides written for people researching a new roof.
The client
37 years of metal roofing, from Europe to Auckland
Based on Auckland’s North Shore, I.G. Roofing specialises in standing-seam roofing and cladding in copper, zinc, aluminium, brass and bronze, with 37 years of experience installing metal roofs in Europe and New Zealand.
The challenge
A new roof is a big decision. Buyers research first.
Standing-seam roofs in copper, zinc and aluminium are a considered purchase for homeowners, builders and architects. They read up on profiles, materials and costs long before they call, so I.G. Roofing needs to be found while they research.
Found during the research
People compare profiles, materials and prices before they choose a roofer. The site needed clear answers to those questions.
A specialist niche
Standing seam, zinc and copper are specialist searches. Pages had to rank for the exact products buyers look for.
Enquiries spread across forms
Contact forms sat on different pages and needed to become one form that could be measured.
What we did
Build the base, fix the site, then publish what buyers search for
SEO run as a monthly plan with quarterly priorities, reported back in clicks and visits.
Foundations
Content, pages and local presence.
- Monthly blog content from approved briefs
- New service and maintenance pages
- Google Business Profile posts
Fix
Technical SEO and one enquiry form.
- Site speed, schema and sitemap work
- All web forms moved to one tracked form
- New keyword focuses agreed with the client
Grow
Guides built around what buyers ask.
- Roofing profiles guide, live December 2025
- Zinc, aluminium and Colorsteel compared
- Re-roofing and roof renovation content
The profiles guide is now the site’s most-clicked page from Google.
The results
More people finding them on Google
Comparing October 2025 – September 2026 with the 12 months before: organic search visits up 40% and clicks from Google search up 21%. Growth picked up through 2026, with organic visits up 61% from April to September year on year.
Clicks from Google search per month
Oct 2024 – Apr 2025 via Ahrefs’ Search Console connection, May 2025 onwards via AgencyAnalytics; the two match month for month where they overlap. Clicks only, as impressions and positions were affected by Google’s September 2025 reporting change.
organic search visits in the last 12 months (Oct 2025 – Sep 2026), up from 1,619
clicks from Google search, Apr – Sep 2026 vs the same months of 2025 (493 → 706)
Google clicks to the new roofing profiles guide from its launch in December 2025 to September 2026, about a quarter of all clicks to the site.
average Google position for the roofing profiles guide, Apr – Sep 2026 (Search Console).
clicks to the copper roof page, Apr – Sep 2026 vs the same months of 2025 (22 → 46).
Why it worked
What made the difference
Content for the research stage
Guides on profiles, materials and costs, written for people comparing options before they call.
Technical basics fixed
Speed, schema, sitemap and one tracked enquiry form, so the site is easy to find and to measure.
Reviewed every month
Regular meetings and quarterly plans, with keyword focuses agreed with the client.
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